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Flyer Approval Process

Alum Rock Union Elementary School District allows flyers to be distributed to its students from local organizations as a courtesy to the community. All flyers MUST be approved prior to distribution at any school site(s). Below are the ARUSD’s guidelines for flyer approval:

  • All content within a flyer must align with ARUSD BP 1325
  • Flyers and posters shall not promote a political or religious activity
  • Flyers meeting the above requirements shall include the following disclaimer:
    • "_______________ is not sponsored by, affiliated with, or endorsed by Alum Rock Union Elementary School District or its schools. This information is being shared as a courtesy and is only for informational purposes.”
       

Once ALL requirements have been met and the disclaimers have been placed on the flyer(s), you may submit your flyer(s) in PDF format.

Email your flyer(s) to Sergio Diaz Luna, Chief of Communications and Community Engagement at sergio.diaz-luna@arusd.org.

IMPORTANT: Alum Rock Union Elementary School District DOES NOT copy or distribute flyers to school sites for any organization; all costs associated with flyer distribution will be paid for by the requesting organization. 

If your flyer meets ALL of the requirements above and is approved, you will be notified via email. 

Please take the following into consideration as you plan for distributing your flyers: 

  • Submit flyers at least two weeks in advance of any event.
  • Flyers are reviewed and distributed once a week, on Fridays.
  • The event/program/rehearsal must take place within Santa Clara County.
  • All documents must be PDF format.
  • If you have a Spanish and Vietnamese version of your flyer, please include them as additional pages to your PDF document.

BP 1325 For Reference

Nonpublic Forum

The Board believes that in order to maintain focus on academic achievement in district schools, students' exposure to the persuasive influence of marketing should be minimized. The Superintendent or designee shall not allow any advertisement from any nonschool group to be included in any district- or school-sponsored publication, web site, or social media, or to be posted on any school property such as scoreboards and billboards. In addition, no nonschool group's announcement, flyer, or other promotional material shall be disseminated by the district or distributed at any school facility or grounds.
 
Prior to the distribution, posting, or publishing of any nonschool group's promotional materials or advertisement, the Superintendent, principal, or designee shall review the materials or advertisement based on the criteria listed below. He/she may not disapprove materials or advertisement in an arbitrary or capricious manner or in a way that discriminates against a particular viewpoint on a subject that is otherwise allowed by Board policy.
 
All materials to be distributed shall bear the name and contact information of the sponsoring entity.
 

As necessary, the Superintendent, principal, or designee shall require a disclaimer on any nonschool group's promotional materials to be distributed, posted, or published, stating that the distribution, posting, or publishing of the materials does not imply district endorsement of the group's activities, products, or services. District- and school-sponsored publications shall include a disclaimer stating that the district or school does not endorse any advertised products or services.

Criteria for Approval

The Superintendent, principal or designee shall not accept for distribution any materials or advertisements that:

  1. Are lewd, obscene, libelous or slanderous
     
  2. Incite students to commit unlawful acts, violate school rules, or disrupt the orderly operation of the schools
     
  3. Promote any particular political interest, candidate, party or ballot measure, unless the candidates or advocates from all sides are provided the opportunity to present their views to the students during school hours or during events scheduled pursuant to the Civic Center Act
     
  4. Proselytize or position the district on any side of a controversial issue
     
  5. Discriminate against, attack or denigrate any group on account of any unlawful consideration
     
  6. Promote the use or sale of materials or services that are illegal or inconsistent with school objectives, including, but not limited to, materials or advertisements for tobacco, intoxicants, non-nutritious foods and beverages, and movies or products unsuitable for children
     
  7. Solicit funds or services for an organization, with the exception of solicitations authorized in Board policy
     
  8. Distribute unsolicited merchandise for which an ensuing payment is requested

The Superintendent or designee also may consider the educational value of the materials or advertisements, the age or maturity of students in the intended audience, and whether the materials or advertisements support the basic educational mission of the district, directly benefit the students, or are of intrinsic value to the students or their parents/guardians.

Schools may establish additional criteria pertaining to the content of advertisements in school publications and yearbooks, as deemed appropriate by the Superintendent or designee in accordance with law and Board policy.